STRATEGIC ENTREPRENEURSHIP

Le Monde En Tique

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Ouvrage 9780273682264 : STRATEGIC ENTREPRENEURSHIP
Table of Contents
PART 1 INTRODUCTORY THEMES
Entrepreneurship in the modern world
1. The nature of entrepreneurship
2. The economic function of the entrepreneur
3. The entrepreneurial personality
4. Types of entrepreneur
5. Researching entrepreneurship
6. The entrepreneurial process
7. The entrepreneurial option
8. Making the move to entrepreneurship
9. The nature of business opportunity
10. Resources in the entrepreneurial venture
11. The entrepreneurial venture and the entrepreneurial organisation
12. The meaning of success
PART 2 CHOOSING A DIRECTION
13. Entrepreneurial vision
14. The entrepreneurial mission
15. The strategy for the venture
16. The business plan- an entrepreneurial tool
PART 3 INITIATING THE NEW VENTURE
17. The strategic window- identifying and analysing the
gap for the new business
18. Seeing the window- scanning for opportunity
19. Locating the window- positioning the new venture
20. Measuring the window- analysing the opportunity
21. Opening the window- gaining commitment
22. Closing the window- sustaining competitiveness
23. Gaining financial support- issues and approaches
PART 4 MANAGING THE GROWTH AND DEVELOPMENT
OF THE VENTURE
24. The dimensions of business growth
25. Strategies for expansion
26. Organisational growth and development
27. Leadership, power and motivation in the entrepreneurial venture
28. Consolidating the venture
29. The changing role of the entrepreneur in the consolidated organisation
Index

Auteur : WICKHAM
Editeur : PITMAN PUBLISHING
Nombre de pages : 648
Date de publication : 12 2003

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